Hi! This is

Visual Designer. Internet paradigm shift survivor.

I code, develop brands, and design for humans.

A brief showcase of what I do


Autosol Private Transfer

Project: Vue.js based booking system

Booking system developed with Vue.js on the front end + API REST service written in pure PHP runnning on the back end.

The main challenge we faced was users get confused when need to select a geographical area for their destination. So we populated our app with Google Places API, so they just needed to pick their destination.

To achieve this I worked hand by hand with the back-end to deploy a GeoJSON mapping that would locate each place for its correct rate.

Other features I implemented were:

  • A user area. Featuring past bookings and promo codes available
  • Fallback to a legacy PHP app for old browser compatibility

Booking Voucher Example

Booking Voucher

Client: Autosol Private Transfer
Year: 2020
Tags: web, development, frontend


La Copy Tur铆stica

Brand development and website for La Copy Tur铆stica.

Caption 1


Caption 2

Web design

Caption 3

Christmas postcards

Client: Freelance
Year: 2020
Tags: branding, web

#branding# wordpress

Alumni Turismo M谩laga

Brand identity for the Alumni Turismo M谩laga association.

Brand identity

Brand logo Alumni Turismo M谩laga

Brand applications

Brand examples

Client: Freelance
Year: 2020
Tags: branding, wordpress

#branding# wordpress

Aguacate Nena

Brand identity and Wordpress for Aguacate Nena blog.

Caption 1


Caption 2

Maquetaci贸n blog

Client: Freelance
Year: 2020
Tags: branding, wordpress

#branding# wordpress

Mediterr谩neo Golf

Web building for Club de Golf Mediterr谩neo (, Sergio Garc铆a's home course.

Caption 1

Brand identity for

Dise帽o de la home

Home layout

Template general de p谩gina

Default page template

Animaci贸n de componentes en la home

Sample of animation on buttons

Agency: El Sur Existe
Year: 2018
Tags: branding, wordpress

#frontend# ui

Golf in Spain

Golf in Spain is one of the first golf bookings portal on internet, operating since 1995. The project consisted on a redesign and migration of the site where I carried the UI components creation with SCSS and jQuery, as well as the templating of the pages under the Smarty framework.

Occasional brand identity promotional work was made also.

We were organized with Git, Jetbrains IDE and agile methodology.

SVG animated spinner

Iconos - Golf in Spain

Icons and illustrations

Dise帽o de home


Mapa de b煤squeda de resultados

Map displaying search results

Ficha de campo

Courses info layout

Agency: El Sur Existe
Year: 2018
Tags: fontend, ui, web


Jorge Penad茅s

Jorge is a product designer who contacted me in 2013 for making his online portfolio.

He had an idea of a very simple structure: projects, about, press clipping and a small blog. He also liked the idea of being able to manage and update it himself without doing code, but it had to run on a server limited on resources.

So I opted for the Stacey CMS, and a layout based on Twig templates.

It worked without database, with the content in Markdown files and parsed to HTML on-the-fly (on a similar way this website works).

This initial design was followed by various adaptations and improvements until 2017.

Jorge Penad茅s

Client: Freelance
Year: 2017
Tags: web

#editorial# layout# book

Book layouts for Universit茅 Paris Sud

Layout design for the books C谩diz, Puerta de Am茅rica, Cine y Eros y El cine va de viaje, edited by Universit茅 Paris Sud.

C谩diz, Puerta de Am茅rica C谩diz, Puerta de Am茅rica, de Gloria de los 脕ngeles Zarza Rond贸n (2016)

Cine y Eros Cine y Eros and El cine va de viaje de 脫scar Lape帽a (et al.) (2016 y 2018)

Client: Freelance
Year: 2020
Tags: branding, web

#branding# identity

Delena Formaci贸n

Brand development for Delena Formaci贸n, e-learning school.

Delena Formaci贸n

Delena Formaci贸n - Corporate Manual

Delena Formaci贸n - Manual Corporativo 2

Delena Formaci贸n - Rotulo recepci贸n

Delena Formaci贸n - Carnet alumno

Delena Formaci贸n Tote Bag

Agency: Webseo Global
Year: 2016
Tags: #brand, #identity

People say about me

Con Pablo hemos sacado dos libros, ambos muy buenos trabajos.

脫scar Lape帽a Investigador en Universit茅 Paris Sud

Mi caso concreto es especial, ya que Juanita Filz se cre贸 para algo espec铆fico y no continu贸. Tuvimos varias reuniones en las que me ofreci贸 mucha confianza y capt贸 mis gustos, por lo que fue muy f谩cil tratar el trabajo. Plante贸 varias opciones y fue dif铆cil descartar.

Ana Juan Juanita Filz. Fieltros por encargo

La competencia y eficacia de Pablo hace que r谩pidamente reconozca aquello que el cliente va buscando. Asimismo, la atenci贸n y disposici贸n son una caracter铆stica primordial en el trato y proceso de trabajo con Pablo. Finalmente, la eficiencia, seriedad y responsabilidad a la hora de ofrecer un servicio que cumple a la perfecci贸n con su objetivo.

Gloria Zarza Rond贸n Investigadora en Universidad de C谩diz